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Saigon Beer

Saigon Beer is one of the leading brands in Vietnam and has a rich history dating back over 140 years. Saigon Beer is recognized as a national brand and is also honored to be the 351st member of the Berlin Beer Academy – the cradle of global beer culture.


The unique taste of Saigon Beer is an inspiring taste that combines the spirit of Saigonese generosity and the richness of the Southern land, making it an indispensable part of everyday life. Saigon Beer has developed 8 products: Saigon Lager 450 bottles, Saigon Export Beer bottles, Saigon Special bottles, Saigon Lager 355 bottles, 333 Premium bottles, 333 beer cans, Saigon Special cans, and Saigon Lager cans.  


Saigon Beer has gone through over 140 years of establishment and development and has faced many difficulties and challenges along the way. Although many famous global beer brands have challenged Saigon Beer’s dominance in Vietnam, Saigon Beer and Beer 333 are still the leading beers. Saigon Beer is now on its way to conquering the US, German, Japanese, and Dutch markets.


HB currently partners with SSC for Beer distribution in the US. They are renowned for respecting traditions and they partner with those who have refined their products over decades – such as HB’s Saigon Bia.


SSC International is a leading importer, wholesaler, and distributor of Asian beer, spirits, wine and condiments based in Southern California in the United States, provide quality products and services to the US Asian population since 1985. Heritage Beverage’s portfolio of Vietnamese beers and other beverages has provided a strong and navigable route to market, with SSC also assisting and managing with compliance, logistics, marketing and sales team support, depth of industry experience, and a strong track record of growth.​​


“Beer Saigon Export – Original taste”

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We’re available through SSC - Asian Beer, Spirits, & Wine in all regions of the United States. 

For more information, please refer to SSC website:



Saigon Export has been the most popular beer in Vietnam for many years. Its character embodies the Saigonese spirit –charming and traditional while being natural but with a liberal flavor. A strong brown bottle wrapped in a luxurious metallic label delivers an unforgettable experience.

Preservation instructions:

  • Product category: lager beer.

  • Ingredients: water, malt barley, cereal, hops.

  • Packaging: packed in brown glass bottle, 20 bottles per a plastic case.

  • Usage instruction: Tastes better if cold, most delicious at 10-15 degrees Celsius.

  • Preserve in a cool and dry place.

  • Avoid direct heat or sunlight.

Market: One of the best-selling Vietnamese beers.  Saigon Beer has a rich history dating back over 140 years.  The yellow beer bubbles have continuously flowed since that time.  A trailblazer for Vietnamese breweries with 100% of its distilleries in Vietnam itself. The unique taste of Saigon Beer is an inspiring taste making it a must-try beer for beer lovers globally.  

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COMING SOON New Saigon Special – Legend Reborn

Saigon Special Beer - The legend is reborn with a new look and extraordinary taste.

The extraordinary Taste was made from the hops of Yakima (USA), know for planting the best hops.


1. Legend Reborn - made with Yakima Hops from USA.

2. Dry hopping technique - x2 additional hops in fermenting process. For a refreshing beer with long-lasting taste. 

3. New Packaging design:

Bottle Foil: New Silver Color with Elegant.

Label: Modern Look with Combination of green and silver and highlights Yakima Hops.

Can: Modern look with new design in Sleek Can.



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