About Us
Overview
Company Overview
Headquartered in Ho Chi Minh City and Irvine, CA, Heritage Beverage (HB) was founded in 1994 and acquired by Saigon Asset Management (SAM) in 2016. HB has pioneered in bringing globally sourced premium food and beverage products to tasteful consumers. Our mission extends beyond mere distribution; we strive to unite diverse cultures through culinary experiences. By curating a selection that reflects the best of global tastes, HB is committed to enriching communities with new flavors and fostering cultural connections.
At Heritage Beverage, our goal is to lead the way in importing distinctive, high-quality food and beverage products from Asia, serving both specialized and mainstream markets across the United States and Canada. We adhere to strict standards set by the US Alcoholic Beverage Control (ABC) and the Alcohol and Tobacco Tax and Trade Bureau (TTB), maintaining excellence in every facet of our operations.
This dedication to excellence is not just a part of our business; it's a promise to our customers. We believe that true quality lies in the details - from the careful selection of raw materials to the meticulous crafting of each product. By bringing together traditional Vietnamese flavors with contemporary production techniques, we ensure that every item we offer is not just consumed, but savored and remembered. At Heritage Beverage, excellence isn't just a standard; it's our signature.
Services
United States & Vietnam Imports
Our expertise bridges two vibrant markets: the United States and Vietnam. We specialize in importing a diverse range of high-quality Vietnamese products, ensuring they seamlessly reach U.S. consumers. Our services encompass everything from sourcing exceptional items to navigating complex import regulations, guaranteeing a smooth and efficient journey from Vietnam's heart to your doorstep. Partner with us for a service that's as reliable and rich in heritage as the products we bring.
Commitment to Excellence and Heritage
Our passion is rooted in bringing the best of Vietnamese culture to the world through our beverages. At Heritage Beverage, we blend meticulous goal-setting with performance-driven strategies to ensure we deliver not just products, but experiences. Our focus is on excellence in every bottle, honoring the rich heritage of Vietnam, and exceeding the expectations of our consumers and partners.
Our Mission
HB was established to introduce consumers to globally sourced premium F&B products. We believe in the possibility of uniting cultures and expanding offerings in local communities.
Our Vision
We strive to be a leader in imports and look to provide unique, premier Vietnamese F&B products to the Asian and mainstream markets in the US and Canada.
Our Goal
We seek to partner with the best F&B companies in Vietnam and establish them as household names and preferred import brands within the US and Canadian markets.